職位描述

WHAT YOU'LL NEED TO HAVE
? Broad knowledge of customer behavior in relation to loyalty programs and CRM
? Deep knowledge of data and statistical analysis
? Broad knowledge of performance marketing measures
? Broad knowledge of IKEA concept, brand objectives, values and vision
? Broad knowledge of IKEA tools, processes and cycles
? Good knowledge of Ingka Group strategies, priorities and key process
? Good knowledge of the IKEA multichannel reality and online customer behaviours
? Good knowledge of operational plans and goals as well as follow up on KPIs
YOUR RESPONSIBILITIES
? Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
? Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups
? Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
? Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
? Support Marketing Performance Leader with Customer Engagement Performance analysis as well as conclusions that can be drawn from it to identify improvement areas
? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
? Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
工作地點
地址:上海徐匯區(qū)上海-徐匯區(qū)宜家辦公樓


職位發(fā)布者
HR
宜家(中國)投資有限公司


-
家居·室內(nèi)設計·裝潢
-
500-999人
-
外商獨資·外企辦事處
-
上海市浦東新區(qū)臨御路550號3層
相似職位
-
系統(tǒng)應用工程師 面議浦口區(qū) 應屆畢業(yè)生 不限上海晟矽微電子股份有限公司
-
招聘專員 面議浦口區(qū) 應屆畢業(yè)生 不限江蘇中研創(chuàng)星材料科技有限公司
-
化工內(nèi)貿(mào)業(yè)務代表 面議浦口區(qū) 應屆畢業(yè)生 不限廣州艾科普新材料有限公司
-
采購內(nèi)勤文員 面議浦口區(qū) 應屆畢業(yè)生 不限南京交韻汽車科技有限公司
-
施工員(帶C證) 面議浦口區(qū) 應屆畢業(yè)生 不限江蘇東道交通科技集團有限公司
-
月結寒暑假工 面議浦口區(qū) 應屆畢業(yè)生 不限天津吉城美家餐飲配送服務有限公司